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商品編號： 9-220-006 出版日期： 2019/08/19 作者姓名： Di Maggio, Marco;Schwalb, Nathaniel 商品類別： Entrepreneurship 商品規格： 17p 再版日期： 2020/04/23 地域： 產業： Financial service sector 個案年度： 2018 - 2018
商品敘述：
A Financial Technology (FinTech) start-up sets out to help finance small businesses and discovers insights about its customers that cause it to reposition its product portfolio. The CEO must now decide which new products to pursue next. The start-up BlueVine Capital Inc. (BlueVine) used data and technology to help finance small businesses via factoring and lines of credit. The case explains the small business financing market in mid-2010s, how CEO Eyal Lifshitz identified the opportunity for BlueVine, and how he built the company through its first five years of operations. Through the case, Lifshitz and his team discover insights about their small business customers that inspire them to change their product portfolio. In December 2018, Lifshitz must decide which new products to launch next.
涵蓋領域：
Financing;Leadership;Start-ups;Strategy;Technology and analytics
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